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Shopping in Surfers Paradise - Iconic Locations and Mega Malls

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Surfers Paradise is not a shopping destination in its own right (open-air activities are the area's primary drawcards), but there are still a few good options for those in need of retail therapy. Malls dominate the scene, ranging from large complexes that offer everyday services, to smaller venues specializing in fashion and food. There are some atmospheric outdoor locations, too.

Cavill Avenue


If you need to stock up on basics - from groceries to a new swimsuit - the simplest option is Cavill Avenue; a multipurpose destination with shopping, dining, and entertainment options. There are two big malls - the Paradise Centre and Circle on Cavill - both of which contain supermarkets, specialist food outlets, and an array of fashion stores that sell beach essentials. Standalone retailers along the avenue include surfing stores, souvenir outlets, and tattoo parlors.


  • Paradise Shopping Centre, Cavill Avenue, Surfers Paradise QLD 4217; Tel: +61 7 5592 0155; Website: Paradise Shopping Centre

  • Circle on Cavill, 9 Ferny Avenue, Surfers Paradise QLD 4217; Tel: +61 13 15 17; Website: Circle on Cavill

Destination shopping in Broadbeach


Located just south of Surfers Paradise, the suburb of Broadbeach is home to several malls that draw crowds from up and down the Gold Coast. The largest is Pacific Fair; a one-size-fits-all destination that's home to more than 300 retailers, including major department stores, supermarkets, and banks. Nearby, the smaller Oasis Shopping Centre specializes in beauty, affordable fashion, and dining, making it a good destination for those looking to unwind. The Broadbeach Art & Craft Markets, held on the first and third Sunday of the month, are also worth a visit.


  • Pacific Fair Shopping Centre, 2-32 Hooker Boulevard, Broadbeach QLD 4218; Tel: +61 7 5581 5100; Website: Pacific Fair Shopping Centre

  • Oasis Shopping Centre, 75 Surf Parade, Broadbeach QLD 4218; Tel: +61 7 5592 3900; Website: Oasis Shopping Centre


Luxury shopping at Marina Mirage


The best option in the area for those looking to splurge is Marina Mirage, an upscale mall with an emphasis on beach fashion. There are plenty of stores, like Tommy Hilfiger and Calvin Klein, which offer clothes with an American resort sensibility, as well as an array of Australian retailers, including Zimmermann and Carla Zampatti. For luxurious accessories, try Hermès. Several sophisticated restaurants and a sushi bar complete the experience.


  • Marina Mirage, 74 Seaworld Drive, Main Beach QLD 4217; Tel: +61 7 5555 6400; Website: Marina Mirage


Beachfront shopping


Some of the most enjoyable shopping in Surfers Paradise is right on the beach. At Soul Boardwalk, a new open-air precinct, there is an emphasis on contemporary fashion (think surf wear and street wear) plus a diverse range of restaurants, most with ocean views. Standalone shops (primarily souvenir stores) dot the beachfront, providing air-conditioned respite on hot days. Then there are the Surfers Paradise Beachfront Markets, which are held every Wednesday, Friday, and Sunday night, and offer stunning variety.


  • Soul Boardwalk, The Esplanade, Surfers Paradise QLD 4217; Tel: +61 7 5579 0600; Website: Soul Boardwalk

  • Surfers Paradise Beachfront Markets, The Esplanade, Surfers Paradise QLD 4217; Tel: +61 7 5584 3700; Website: Surfers Paradise Beachfront Markets


Open-air markets


The Surfers Paradise Beachfront Markets may have the highest profile, but there are plenty of smaller markets in nearby suburbs that are also worth exploring. The Broadbeach Art and Craft Markets, held on the first and third Sunday of every month in Kurrawa Park, are more upscale than their competitors, and offer great people-watching opportunities. Foodies will love the compact Gold Coast Organic Farmers Market, held every Sunday in Miami, and the gourmet Marina Mirage Farmers Market, held every Saturday outside the mall of the same name.