When you stay at George Hotel, BW Signature Collection, you'll be just a 5-minute drive from Norfolk Broads and University of East Anglia. The bar is a great place to grab a drink, and guests looking for a bite to eat can check out No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch, and dinner. Fellow travelers say great things about the helpful staff.
Languages
English
At a glance
Hotel size
43 rooms
Arranged over 2 floors
Arriving/Leaving
Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available
Check-out time is 11 AM
Contactless check-out available
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
Pets
Pets allowed (dogs and cats only, 2 total)*
Service animals welcome
Specific rooms only, restrictions apply*
Food and water bowls available
Internet
Free WiFi in public areas
Free WiFi in rooms
Parking
Free onsite self parking
Other information
Smoke-free property
Property amenities
Food and drink
Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
Restaurant
Bar/lounge
Room service (limited hours)
Traveling with children
Children's menu
Working away
Meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Facilities
Safe-deposit box at front desk
Terrace
Fireplace in lobby
Banquet hall
Georgian architecture
Room amenities
Be entertained
Flat-screen television
Cable TV channels
Home comfort
Heating
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Crib/infant bed (surcharge)
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Private bathroom
Free toiletries
Hair dryer
Towels
Toothbrush and toothpaste (on request)
Toilet paper
Stay connected
Desk
Free WiFi
Phone
Food and drink
Free tea bags/instant coffee
More
Housekeeping (on request)
Special features
Dining
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Fees & policies
Optional extras
Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person
Children & extra beds
Cribs/infant beds are available for GBP 10.0 per night
Rollaway beds are available for GBP 20.0 per night
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property does not have elevators.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
Also known as
Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich
Frequently asked questions
Are pets allowed at George Hotel, BW Signature Collection?
Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available.
Is parking offered on site at George Hotel, BW Signature Collection?
Yes, there's free self parking.
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in start time: 2 PM; Check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless check-in and check-out are available.
What is there to do at George Hotel, BW Signature Collection and nearby?
Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).
Are there restaurants at or near George Hotel, BW Signature Collection?
Yes, No.10 Arlington Bistro offers international cuisine.
What's the area around George Hotel, BW Signature Collection like?
George Hotel, BW Signature Collection is a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.
Have a question?
Beta
Get instant answers with AI powered search of property information and reviews.
Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.0/10
Cleanliness
9.4/10
Staff & service
8.8/10
Amenities
8.6/10
Property conditions & facilities
8.6/10
Eco-friendliness
Reviews
8/10 Very good
6 Mar 2025
Steven
Steven, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
1 Mar 2025
Wonderful staff, great location.
The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well.
I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
Paul
Paul, 4-night family trip
Verified Hotels.com guest review
10/10 Exceptional
26 Feb 2025
Consistently excellent stay
I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
Emelia
Emelia, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
23 Feb 2025
Hoa
Hoa, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
21 Feb 2025
Gillian
Gillian, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
20 Feb 2025
steven
steven, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
20 Feb 2025
Great stay, lovely hotel, delicious food.
This was my second short stay at The George and was even better than the first time. Lovely room. Great food (excellent kippers at breakfast!). Welcoming and very helpful staff. There was nothing not to like! Next time I’m in Norwich I’ll be choosing to stay here again.
Gillian
Gillian, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
19 Feb 2025
Colin
Colin, 1-night family trip
Verified Hotels.com guest review
10/10 Exceptional
16 Feb 2025
Fantastic front desk and staff in general were great.
Mark
Mark, 1-night trip
Verified Hotels.com guest review
8/10 Very good
12 Feb 2025
Nice
Service and staff -Superb!
Food was lovely but needed more choice especially starters and add a cheese board please.
Rooms are dated and mine was noisy adjoining the main corridor
Matt
Matt, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
11 Feb 2025
Peter
Peter, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
9 Feb 2025
Lovely hotel , lovely staff, especially the young waiter for our evening meal, very friendly and helpful.
Christopher
Christopher, 2-night trip
Verified Hotels.com guest review
10/10 Exceptional
7 Feb 2025
Great base for a weekend break
We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.
Timothy M
Timothy M, 2-night trip
Verified Hotels.com guest review
10/10 Exceptional
3 Feb 2025
Mr J
Mr J, 6-night trip
Verified Hotels.com guest review
10/10 Exceptional
3 Feb 2025
Adrian
Adrian, 1-night business trip
Verified Hotels.com guest review
8/10 Very good
31 Jan 2025
Clive
Clive, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
28 Jan 2025
Small can be worthwhile.
Warm welcoming, hotel explained to us. Great staff made us feel welcome. Parking easy and ease of obtaining information.
William
William, 1-night trip
Verified Hotels.com guest review
8/10 Very good
26 Jan 2025
Friendly staff
We had the suit, and it was lovely. Big bedroom, separate shower and bathtub. Everything was nice and clean. Comfortable bed. Your own air con in the room. Tea and coffee facility. Check in was easy, friendly and very informative.
Majbritt
Majbritt, 1-night trip
Verified Hotels.com guest review
8/10 Very good
21 Jan 2025
Clive
Clive, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
16 Jan 2025
Great stay. Just me and my dog.
From start to finish. The service was impeccable. Helen was very helpful.
Very dog friendly hotel. Room was very clean and spacious. Bathroom was fairly big.
Would def recommend and i will be going back at some point.
Marcus
Marcus, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
15 Jan 2025
gary
gary, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
9 Jan 2025
Vickie
Vickie, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
9 Jan 2025
Gavin
Gavin, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
31 Dec 2024
Lovely cozy comfortable room and really excellent customer service – staff were extremely friendly and accommodating. Will be back.