Located in the heart of Norwich, The George Hotel, BW Signature Collection offers a warm welcome with its fireplace lobby and international cuisine at No.10 Arlington Bistro. Unwind on the charming terrace or explore nearby Market Place and Norwich Castle while staying connected with WiFi.
Reviews
9.09.0 out of 10
Wonderful
Popular amenities
24/7 front desk
Bar
Laundry facilities
Pet-friendly
Main amenities (12)
Housekeeping (on request)
Restaurant and bar/lounge
Breakfast available
Room service
Meeting rooms
Terrace
24-hour front desk
Lobby fireplace
Front-desk safe
Laundry service
Luggage storage
Banquet hall
Feel at home (6)
Cribs/infant beds (surcharge)
Private bathroom
Cable/satellite TV service
Terrace
Dry cleaning/laundry service
Free self parking
The current price is CA $150
CA $150
CA $180 total
includes taxes & fees
May 26 - May 27
Room options
Available filters for rooms
Showing 11 of 11 rooms
View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Highlights
Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
29 sq m
Sleeps 4
1 Double Bed
View all photos for Suite, 1 King Bed, Non Smoking
Suite, 1 King Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Separate bathtub and shower
Hair dryer
Private bathroom
Electric kettle
32 sq m
Sleeps 2
1 King Bed
View all photos for Family Room, Multiple Beds, Non Smoking
Family Room, Multiple Beds, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
Cable channels
29 sq m
Sleeps 3
1 Double Bed and 1 Twin Bed
View all photos for Executive Room, 1 Twin Bed, Non Smoking
Executive Room, 1 Twin Bed, Non Smoking
Highlights
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
Desk
32 sq m
Sleeps 1
1 Twin Bed
View all photos for Executive Room, 1 Double Bed, Non Smoking
Executive Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
32 sq m
Sleeps 2
1 Double Bed
View all photos for Deluxe Room, 1 Double Bed, Non Smoking
Deluxe Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
Cable channels
32 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Highlights
Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
Highlights
Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Twin Bed, Non Smoking
Standard Room, 1 Twin Bed, Non Smoking
Highlights
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
Desk
22 sq m
Sleeps 1
1 Twin Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking
Standard Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 2 Twin Beds, Non Smoking
George Hotel, BW Signature Collection puts you just a 5-minute drive from Norfolk Broads. The bar is a great place to grab a drink, and guests looking for a bite to eat can check out No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch, and dinner. Fellow travelers say great things about the helpful staff.
Languages
English
At a glance
DONE
Hotel size
43 rooms
Arranged over 2 floors
DONE
Arriving/Leaving
Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available
Check-out time is 11 AM
Contactless check-out available
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
DONE
Pets
Pets allowed (dogs and cats only, 2 total)*
Service animals welcome
Specific rooms only, restrictions apply*
Food and water bowls available
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms
LOCAL_PARKING
Parking
Free onsite self parking
DONE
Other information
Smoke-free property
Property amenities
Food and drink
Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
Restaurant
Bar/lounge
Room service (limited hours)
Traveling with children
Children's menu
Working away
Meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Facilities
Safe-deposit box at front desk
Terrace
Fireplace in lobby
Banquet hall
Georgian architecture
Room amenities
Be entertained
Flat-screen television
Cable TV channels
Home comfort
Heating
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Crib/infant bed (surcharge)
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Private bathroom
Free toiletries
Hair dryer
Towels
Toothbrush and toothpaste (on request)
Toilet paper
Stay connected
Desk
Free WiFi
Phone
Food and drink
Free tea bags/instant coffee
More
Housekeeping (on request)
Special features
Dining
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Fees & policies
Optional extras
Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person
Children & extra beds
Cribs/infant beds are available for GBP 10.0 per night
Rollaway beds are available for GBP 20.0 per night
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property does not have elevators.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
Also known as
Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich
Frequently asked questions
Are pets allowed at George Hotel, BW Signature Collection?
Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available.
Is parking offered on site at George Hotel, BW Signature Collection?
Yes, there's free self parking.
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in start time: 2 PM; Check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless check-in and check-out are available.
What is there to do at George Hotel, BW Signature Collection and nearby?
Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).
Are there restaurants at or near George Hotel, BW Signature Collection?
Yes, No.10 Arlington Bistro offers international cuisine.
What's the area around George Hotel, BW Signature Collection like?
George Hotel, BW Signature Collection is a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.
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Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.0/10
Cleanliness
9.4/10
Staff & service
8.8/10
Amenities
8.6/10
Property conditions & facilities
8.6/10
Eco-friendliness
Popular mentions
Room
Service staff
Food
Breakfast
Restaurant
Location
Bathroom
Bed
Bar
Walking
What guests liked
Breakfast was consistently praised for its excellent selection, quality, and service. (22 reviews)
The on-site restaurant served excellent meals with a good selection of options and high-quality food. (6 reviews)
Free parking was an added bonus and easy to access. (4 reviews)
From real guest reviews summarized by AI.
Reviews
8/10 Very good
Apr 17, 2025
Great for a short stay
Super friendly welcome from reception. For the price, the room was just what I needed for an overnight stopover. Location is easy to access, away from busy roads and the city centre is within walking distance.
Matthew
Matthew, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
Apr 2, 2025
Fabulous
Fabulous
Caroline
Caroline, 1-night family trip
Verified Hotels.com guest review
8/10 Very good
Mar 29, 2025
Suzanne
Suzanne, 1-night trip
Verified Hotels.com guest review
8/10 Very good
Mar 28, 2025
Helen
Helen, 1-night trip
Verified Hotels.com guest review
8/10 Very good
Mar 17, 2025
Hannah
Hannah, 1-night trip
Verified Hotels.com guest review
8/10 Very good
Mar 13, 2025
Susen
Susen, 2-night business trip
Verified Hotels.com guest review
10/10 Exceptional
Mar 9, 2025
William
William, 3-night family trip
Verified Hotels.com guest review
8/10 Very good
Mar 6, 2025
Steven
Steven, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
Mar 1, 2025
Wonderful staff, great location.
The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well.
I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
Paul
Paul, 4-night family trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 26, 2025
Consistently excellent stay
I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
Emelia
Emelia, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 23, 2025
Hoa
Hoa, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 21, 2025
Gillian
Gillian, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 20, 2025
steven
steven, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 20, 2025
Great stay, lovely hotel, delicious food.
This was my second short stay at The George and was even better than the first time. Lovely room. Great food (excellent kippers at breakfast!). Welcoming and very helpful staff. There was nothing not to like! Next time I’m in Norwich I’ll be choosing to stay here again.
Gillian
Gillian, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 19, 2025
Colin
Colin, 1-night family trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 16, 2025
Fantastic front desk and staff in general were great.
Mark
Mark, 1-night trip
Verified Hotels.com guest review
8/10 Very good
Feb 12, 2025
Nice
Service and staff -Superb!
Food was lovely but needed more choice especially starters and add a cheese board please.
Rooms are dated and mine was noisy adjoining the main corridor
Matt
Matt, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 11, 2025
Peter
Peter, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 9, 2025
Lovely hotel , lovely staff, especially the young waiter for our evening meal, very friendly and helpful.
Christopher
Christopher, 2-night trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 7, 2025
Great base for a weekend break
We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.
Timothy M
Timothy M, 2-night trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 3, 2025
Mr J
Mr J, 6-night trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 3, 2025
Adrian
Adrian, 1-night business trip
Verified Hotels.com guest review
10/10 Exceptional
Feb 2, 2025
Joanne
Joanne, 1-night trip
Verified Expedia guest review
8/10 Very good
Jan 31, 2025
Clive
Clive, 1-night trip
Verified Hotels.com guest review
10/10 Exceptional
Jan 28, 2025
Small can be worthwhile.
Warm welcoming, hotel explained to us. Great staff made us feel welcome. Parking easy and ease of obtaining information.