Location was key. Could walk to the Djema el Fnaa & souk (but be "far" enough to escape it), Koutubia, Bahia Palace, Saadian Tombs, Badia Palace.
Everyone was sincerely interested in making our stay as relaxed and fuss free as possible: luggage, breakfast, laundry, information, etc.
Marrakech can be overwhelming. Riad Dar One truly helped balance it all off :)