We just spent one night here as our flight arrived in Agadir early evening. The hotel was adequate, welcoming, clean, and helpful when we complained about a broken lamp, which was soon fixed. Our double room included an electric cooker, which we found useful. It is about 20 minute walk to the beach, but as our flight had been delayed it was too late to really enjoy the beach, also it was dark and after all it was December (2010). We didn't use the hotel swimming pool, but it did look pleasant. Nor did we use the dining arrangements there. We just spent one night there and then got a bus to Marrakech next morning. There is some building work in the area, looks like more hotels being built. A bit off the beaten track, but fine for our needs. maybe not for a family beach holiday, you'd want to be a bit nearer the beach for that.