Jeonju

Jeonju, the largest city in Jeollabuk-do, is steeped in quaint and traditional beauty around every corner. The moment you arrive at Jeonju Toll Gate or Jeonju Station, which are built in the style of traditional hanok buildings, one realizes that Jeonju is truly a representative Korean city. Jeonju Hanok Village, the most famous attraction in the city, is a dainty neighbourhood where one can enjoy traditional foods. Recently, the area has seen the opening of tea shops, cafes, and workshops, bringing creative re-interpretations of tradition along with a uniquely retro charm to the neighbourhood. The village, established in 1910, was designated as a preservation area in 1977. In addition to being the foremost example of modern residential culture in Korea, it is also home to valuable cultural heritage like the Gyeonggijeon Shrine, Jeonjuhyanggyo Local Confucian School, and Omokdae Historical Site. The presence of visitors wearing elegant hanbok (traditional costumes) on the streets adds the finishing touches that complete the landscape.

Completed in 1908, Jeondong Cathedral is the oldest modern building in the Honam region. It is a very popular site for visitors, who come here with cameras in hand to capture the magnificent contrast between the modern architecture and the traditional neighbourhood. Restaurants specializing in bibimbap dot the area, all offering a refined combination of tastes culminated over many years of expertise. Once dusk settles onto the city, the streets become illuminated in different hues by those who have prepared for the night. Restaurants along Makgeolli Alley serve a staggering spread of dishes that exude the sincerity and expertise of the proprietor. “Gamaek,” corner stores that serve beer with dried pollack, demonstrate how one can have a fine drink without fancy microbrews or gastropub fare. Feel the contrast between Jeonju's day and night in the heart of Korean traditions.