The Custard Factory is a fun and vibrant shopping destination that's home to some of the more unique and eclectic shops and galleries in Birmingham. The location gets its name from the custard factory that used to be housed here, but that factory is long gone and the area has transformed into a trendy retail haven.

The whole family can find fun here, as the shops and cafes have enough to offer to keep a variety of visitors happy. Many people spend 2 or 3 hours here, but it can easily turn into an all-day affair if you're looking to check out everything the area has to offer.

Custard Factory in Birmingham - one of the highlights of 10 Things to Do in Birmingham off the Beaten Track and 11 Best Places to Go Shopping in Birmingham (Read all about Birmingham here)

photo by Ian Rob (CC BY-SA 2.0) modified

Custard Factory highlights

The primary attractions of this area are the shops that are located within the multicoloured buildings. If you're interested in skateboarding, you'll find a skate shop with a comprehensive selection of boards, gear, and apparel. For a more interactive experience, you can check out the Matrix Virtual Reality Arcade where you can play VR games on the latest hardware.

If you're looking to grab a drink, the Mockingbird is one of the most popular destinations in the area. You'll find an impressive selection of craft beers and bistro food here. Chitty's Cakes is an essential stop, especially if you have a sweet tooth.

photo by HelenCobain (CC BY 2.0) modified

Good to know when visiting Custard Factory

The Custard Factory area has no set hours, so you'll have to take a look at each business you want to visit to know when they're open. Additionally, there aren't any car parks on site. The closest is at Heath Mill Lane, so your best bet might be public transport.

When you're at the Custard Factory, you'll find yourself close to a few other popular Birmingham attractions. The Bullring offers additional shopping opportunities, or you can visit The Old Crown pub, which dates back to the 14th century. Additionally, the O2 Institute is just a short walk away.

photo by Elliott Brown (CC BY 2.0) modified

Custard Factory in Birmingham

Location: Deritend, Birmingham B9 4AA, UK

This article includes opinions of the Go Guides editorial team. Hotels.com compensates authors for their writing appearing on this site; such compensation may include travel and other costs.

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Where to stay in Birmingham

Exterior
Leonardo Royal Hotel Birmingham
8.8 out of 10, (2512)
The price is CA $115
per night
CA $138 total
includes taxes & fees
Leonardo Royal Hotel Birmingham
Exterior
Holiday Inn Express Birmingham - City Centre, an IHG Hotel
9.2 out of 10, (1193)
The price is CA $92
per night
CA $111 total
includes taxes & fees
Holiday Inn Express Birmingham - City Centre, an IHG Hotel
Hypo-allergenic bedding, in-room safe, desk, laptop workspace
Crowne Plaza Birmingham City Centre, an IHG Hotel
8.6 out of 10, (1007)
The price is CA $106
per night
CA $138 total
includes taxes & fees
Crowne Plaza Birmingham City Centre, an IHG Hotel
Aerial view
Radisson Blu Hotel, Birmingham
8.2 out of 10, (1010)
The price is CA $126
per night
CA $152 total
includes taxes & fees
Radisson Blu Hotel, Birmingham
Exterior
Aparthotel Birmingham
9.0 out of 10, (293)
The price is CA $113
per night
CA $136 total
includes taxes & fees
Aparthotel Birmingham
Reception
The Grand Hotel Birmingham
9.4 out of 10, (1003)
The price is CA $194
per night
CA $232 total
includes taxes & fees
The Grand Hotel Birmingham
Exterior
Hampton by Hilton Birmingham Broad Street
8.4 out of 10, (2020)
The price is CA $87
per night
CA $104 total
includes taxes & fees
Hampton by Hilton Birmingham Broad Street
Exterior
ibis budget Birmingham Centre
7.2 out of 10, (1153)
The price is CA $56
per night
CA $67 total
includes taxes & fees
ibis budget Birmingham Centre
Hallway
Malmaison Birmingham
8.8 out of 10, (1010)
The price is CA $122
per night
CA $146 total
includes taxes & fees
Malmaison Birmingham
Bar (on property)
Clayton Hotel Birmingham
8.6 out of 10, (1008)
The price is CA $126
per night
CA $152 total
includes taxes & fees
Clayton Hotel Birmingham

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