One of Busan's charms is that it has great places to shop, as well as see and eat. From traditional markets such as Jagalchi Market to large malls like Centum City, you'll have a wide range of choices to satisfy your shopping needs.
The city’s fashion streets have a youthful vibe and display the latest styles. A fun part of shopping is the food, and each of Busan's shopping spots has its own unique menu. Feel the vitality of Busan on the shopping streets and hear the locals shouting, “oiso, boyso, saiso (Come, look, and buy)” in their Busan dialect.
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BIFF Square
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BIFF Square is a 428-metre-long street lined with movie theatres, fashion outlets, and Korean cosmetics shops. The boulevard is vibrant at night, with colourful lights decorating the trees and stalls. Prices are relatively affordable, but you may have to pay a little extra to buy stuff at the trendier stores. You'll find many local youths gathering and shopping at BIFF Square, especially during special occasions. Jagalchi Market is nearby, so it's convenient to visit both when you're in the area.
Location: 20, BIFF Gwangjang-ro, Jung-gu, Busan, South Korea
Open: Daily from 7 am to midnight
Phone: +82-51-253-8523
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Jagalchi Market
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Jagalchi Market is a traditional Busan market in Busan's Jung-gu district. Its name combines the Korean word for pebbles (jagal) and fish (chi). As you explore this seafood market, you'll be welcomed by the heart-warming smiles of the elderly female vendors, affectionately nicknamed Jagalchi ajimae.
Jagalchi Market is an excellent place to purchase live fish and shellfish, as well as dried seafood products. You can pick up raw fish and seafood from the Raw Fish Centre, before taking them to an onsite restaurant to have them cooked or prepared sashimi-style. The market also hosts the Jagalchi Festival every October.
Location: 52 Jagalchihaean-ro, Nampo-dong, Jung-gu, Busan, South Korea
Open: Daily from 5 am to 10 pm (closed every 1st and 3rd Tuesday of the month)
Mapphoto by Kok Leng Yeo (CC BY 2.0) modified
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Gukje Market
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Gukje Market is a traditional market located in Busan’s central district of Jung-gu. The market earned its name by trading goods from abroad after Korea was liberated from Japan in 1945, during the Korean War, and in the post-war period.
There are hundreds of vendors operating at Gukje Market, selling tools, home appliances, kitchenware, clothing, furniture, stationery, crafts, and industrial goods. The market’s food specialities include sweet ssiat hotteok (Korean pancake stuffed with seeds) and Chungmu-style gimbap (seaweed rice rolls). It’s also connected to several smaller markets in the area, including Bupyeong Market and Kkangtong Market. Nearby attractions include Guje Alley and Changseondong Food Alley.
Location: Sinchang-dong 4-ga, Jung-gu, Busan, South Korea
Open: Daily from 9 am to 8 pm (closed every 1st and 3rd Sunday of the month)
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Shinsegae Centum City
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Shinsegae Centum City is a world-class department store in the Haeundae-gu district of Busan. One of the city's most popular shopping spots in Busan, it's a familiar place to many locals and tourists as it's often featured in Korean TV shows. The department store has an observatory, a cinema, a Korean dry sauna (jjimjilbang), an ice rink, food courts, a golf range, and a bookstore.
Location: 35, Centum nam-daero and 15, Centum-4ro, Haeundae-gu, Busan
Open: Daily from 11 am to 8 pm
Mapphoto by Minseong Kim (CC BY-SA 4.0) modified
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Lotte Duty Free Shop
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The Lotte Duty Free Shop is one of the major chain stores in South Korea. Located in downtown Busan, the shop occupies 2 floors within the Lotte Department Store. You get to shop for imported brands at reduced prices – items range from cigarettes and liquor to bags and cosmetics.
The Lotte Duty Free Shop is also close to a 5-star hotel of the same name, several restaurants, and a cinema.
Location: 7-8th Floor, LOTTE Department Store Busan, 503-15, Bujeon-dong, Busan, South Korea
Open: Monday–Thursday from 9.30 am to 8 pm, Friday–Sunday from 9.30 am to 8.30 pm
Phone: +82-51-810-3880
Mapphoto by Jrwooley6 (CC BY-SA 2.0) modified
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Seomyeon Underground Shopping Centre
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The Seomyeon Underground Shopping Centre, located near Seomyeon Roundabout, is a large business district with department stores, private education institutes and hospitals nearby. This shopping centre has over 500 stores selling clothes, cosmetics, shoes, bags, and accessories. It's a great shopping place with a wide range of goods. Budget-minded shoppers can check out discount stores for excellent bargains.
The district of Seomyeon is one of the busiest streets in the Busan. It's easy to get to Seomyeon as it's where subway lines 1 and 2 meet.
Location: 730 Jungang-daero, Bujeon 1(il)-dong, Busanjin-gu, Busan, South Korea
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Gwangbokro Culture and Fashion Street
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Gwangbokro Culture and Fashion Street is Busan’s youthful fashion street, with a similar vibe to Seoul's Myeongdong and Hongdae. It's within a 5-minute walk of Nampo Station (line 1, exit 7). Expect lots of colourful boutiques selling clothes, accessories, shoes, and electronics at just about any price range. Popular brands at discounted prices and second-hand clothing stores are available as well.
Gwangbokro Street has many gourmet restaurants, trendy cafes, and restaurants. Don't miss the must-try local dishes, such as wheat noodles (milmyeon), spicy glass noodles (bibim dangmyeon), and sweet Korean pancake stuffed with seeds (ssiat hotteok). Nearby attractions include Yongdusan Park, Gukje Market, and BIFF Square.
Location: 72-1, Gwangbok-ro, Jung-gu, Busan, South Korea
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Haeundae Rodeo Street
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Haeundae Rodeo Street has over 70 upscale boutiques and beauty salons that are often packed with fashionable locals. You can also find gourmet restaurants and cute cafes offering a wide range of cuisines. Looking for affordable yet stylish stores? Haeundae Rodeo Street an outlet mall specialising in off-season items with discounts of around 20% to 70%.
Location: 473 Jwadongsunhwan-ro, Jung-dong, Haeundae-gu, Busan, South Korea
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Pusan National University Shopping Street
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Vendors on the Pusan National University Shopping Street specialise in clothes and accessories that appeal to a younger crowd. This fashion street is well-known for offering stylish apparel at reasonable prices. As you walk from Busan National University Subway Station to Busan National University, you'll find rows of boutiques that range from international streetwear brands to inexpensive no-brand clothes.
Location: 247-6 Geumgang-ro, Geumjeong-gu, Busan, South Korea
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Paradise Duty Free
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Paradise Duty Free is where you can find upscale at reduced rates. This is a proper department store in downtown Busan, with dozens of stores selling clothes, perfumes, leather bags, jewellery and accessories.
Paradise Duty Free has 4 levels stocked with international brands such as Hugo Boss, Burberry, and Missoni. You can arrange for your purchases to be delivered to the airport departure terminal or to the plane.
Location: Haeundae-gu, Jung-dong 1128-78, Busan, South Korea
Open: Daily from 9.30 am to 7 pm
Phone: +82-51-743-0181
Map
Start planning your trip
Where to stay in Busan
Ananti at Busan Cove
Paradise Hotel Busan
Signiel Busan
Shilla Stay Haeundae Beach BEXCO
L7 HAEUNDAE by LOTTE
Grand Josun Busan
Hotel Nongshim
NEWCZ HAEUNDAE RESIDENCE
Lotte Hotel Busan
